World of DTC Marketing

I’m a strategist, a realist, and a writer who believes that marketing—especially in healthcare—should be honest, smart, and human. - Richard Meyer

With a background rooted in healthcare and pharmaceutical marketing, I’ve seen how too many campaigns chase buzzwords and trends instead of outcomes that actually matter. I help brands cut through the noise by focusing on what’s real: what patients need, what physicians expect, and how digital behavior is evolving.

I write to challenge assumptions—about how consumers make decisions, how pharmaceutical companies market their products, how digital teams communicate with leadership, and how too many companies lose sight of the people they’re supposed to serve. I ask tough questions and seek clear answers—especially when the stakes are high, such as access to life-saving treatments or the integrity of a brand promise.