Crisis-Proof Care: Why Patient Centricity Should Drive Healthcare

Published 3 August 2026

Healthcare is getting one thing dangerously wrong.

Everyone talks about AI, digital transformation, and cutting costs. But what if the real solution has been hiding in plain sight?

Anna Titkova, MD, PhD, MBA reveals why patient centricity isn't just a healthcare trend - it's the key to building systems that survive crises, earn trust, and deliver better outcomes.

Topic: "Crisis-Proof Care: Why Patient Centricity Should Drive Healthcare"

In this powerful conversation, you'll discover:

• Why many healthcare systems fail when patients need them most.
• The leadership mindset that transforms crisis into resilience.
• What every healthcare executive, clinician, and policymaker should rethink today.