Why Medical Knowledge Isn’t Reaching Patients with Dr. Simon Chowdhury

In this episode of Pharma Sessions, host Jonathan Kaskey is joined by Dr. Simon Chowdhury, a Consultant Medical Oncologist based at Guy's and St Thomas' NHS Foundation Trust, to talk about Open Medicine, a platform designed to take what’s inside the minds of the world’s leading oncologists and make it accessible to any clinician on a mobile phone.

What You’ll Learn:

• Why published evidence doesn't translate to clinical practice
• How to identify hidden adoption barriers in your territory
• Why academic centers create false confidence in medical affairs
• The communication strategy behind Open Medicine's success
• Why your field teams need to understand the community practitioner's reality