Why Global Medical Affairs Struggles to Make Science Relevant

Podcasts, Videos

Organiser: Kinetix (formerly MedComms Experts)

Published 13 August 2026

Medical Affairs teams often design scientific communications from headquarters, assuming that what works in one market will work everywhere. However, a physician in rural India faces entirely different realities than one in Tokyo or Mexico City.

In this episode of Transforming Medical Communications, Wesley Portegies is joined by Babak Abbaszadeh, Vice President of Global Medical General Medicine at Amgen, to discuss why global Medical Communications so often miss the mark and what it takes to fix that.

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Why Global Medical Affairs Struggles to Make Science Relevant

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Podcasts, Videos

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

Medical Affairs vs Commercial: What If We Started Again?

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Why Global Medical Affairs Struggles to Make Science Relevant

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Topics

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Podcasts, Videos

Related

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

Medical Affairs vs Commercial: What If We Started Again?

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