The complexities of drug launches can lead to unforeseen challenges, and many fail to meet their objectives. If you missed our live webinar on October 17, 2024, the recording is now available. This session provides critical insights into why drug launches fail and the strategies that can improve their success rate.
Key Topics Covered:
- Common strategic pitfalls in drug launches and how to avoid them.
- Enhancing cross-functional collaboration between Medical Affairs, Market Access, and other key teams.
- Case studies of both failed and successful launches, offering practical takeaways.
- Best practices for risk mitigation and stakeholder engagement.
Speakers:
- Ebtehal Madi, BCMAS – Global Medical Collaboration Network Enabler with significant experience in product launches and scientific communication.
- James “Steve” Fields, PACS – VP of Field Access & Reimbursement at Inizio Engage, bringing over 16 years of leadership in market access and patient services.
