In this workshop, you'll explore:
How pharma can move beyond customer obedience: the habit of treating everything customers say today as truth, limiting the ambition of tomorrow's strategy.
We’ll show how different methods, including provocation and behavioural understanding, can expose an accepted compromise, test whether customers are ready for something better, and help teams find new value where brand and customer connect to change behaviours.
Speakers: Anushka Loomba, Andrew Binns, & Paul Simms
14:00, Wednesday, 28 Oct 2026
10:00, Friday, 30 Oct 2026
13:00, Tuesday, 19 Jan 2027
