From Chaos to Clarity: Why 6 Weeks And 6 Focus Areas Is All You Need

Author(s): Sam Dixey, Lucent

An Explosion Tends to Create a Lot of Chaos

Days seem busier than ever. Things are moving so quickly that each day feels like a blur of context switching - You're preparing for a launch, you need to engage with key stakeholders, gather insights, hire your MSL team, train the business on the data, and so much more. There's an expectation, often without detail, coming down from the top to be "digital-first", to "scale quickly", to "just do AI", to do more with less, to embrace innovation. At the same time, you open your inbox and LinkedIn to hundreds of messages about the latest (undoubtedly AI powered) tools. Each promising through very polished powerpoint presentations, infographics, to solve all of your medical challenges (and more). Chaos is rife.