Who Shapes Health Opinions Now?

Speakers: Cynthia Isaac, Ph.D., Marcie Doser, & Eve Siegel (Syneos Health Communications)

The sources patients turn to for health information are multiplying, the voices they trust are shifting and the line between credible expertise and persuasive storytelling is blurring.

For biopharma communications leaders, the implications are profound. If health opinion is increasingly formed outside the channels your organization has historically invested in, how do you ensure your messages reach the right audiences, and resonate once they arrive?

Join us for an in-depth look at new proprietary research from Syneos Health Communications and The Harris Poll surveying more than 1,700 U.S. consumers and primary care physicians, to understand how the information ecosystem is evolving, who influences health behavior and what it means for the future of healthcare communications.