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When an MSL walks into a meeting with a KOL or a sales rep walks into a meeting with a KOL, what does the KOL see?

Probably just a representative of the company. Does educating on the difference between the two roles add value? What do you think?

I think the focus should be more on ensuring high-value interactions and close collaboration between the MSL and reps.

Share your thoughts!

💻Read the full article on the Medical Affairs Value blog: https://medicalaffairsvalue.com/blog/...

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