What if Pharma lets the next generation shape the work?

In a recent conversation, Phil sat down with Cormac Wooller and Eleanor Dance from Bayer to talk about how they’ve found their way into the industry and what they’re learning from the inside.

Previously a Carpenter by trade, Cormac joined Bayer over five years ago as a Digital Marketing Apprentice and is now a Global Content Associate. Eleanor came straight from her A-levels into a Global Digital Content Apprenticeship in 2024. Different starting points, same goal: learn by doing and build from there.

Both made a deliberate choice to step away from the traditional university route, not because it wasn’t available, but because it didn’t feel like the fastest way to develop. And the proximity they have to real-world delivery is shaping how they think.

Cormac and Eleanor are not trying to reinvent pharma content, they understand the role of long-form, talking-heads, congress coverage, as being the formats the industry relies on. However, they’ve observed that the industry tends to default to this content simply because that’s the way it’s always been done. Sound familiar?