What Australian Doctors Want from Pharma – Insights from 1,430 GPs and Specialists

Australian doctors have delivered a clear message about where they believe pharmaceutical companies can make the greatest impact.

When asked to complete the sentence, “The biggest opportunity for pharmaceutical companies in Australia is…”, responses consistently centred on four key themes: improving access to medicines, supporting doctors and patients, maintaining trust in the healthcare system, and helping make healthcare easier to navigate.

Together, these insights suggest that the industry’s greatest opportunities extend well beyond developing new therapies. Doctors are looking for pharmaceutical companies to play a broader role in supporting patient care and addressing real-world healthcare challenges.