Understanding Patient Behaviour & Developing Personalised Solutions

Understand the drivers of patient health behaviours – Learn how to identify and interpret specific individual drivers of health behaviours – Learn how to apply a framework to design/enhance your support solutions in a way that delivers true personalisation and support for all stakeholders – Learn best practices from real-world case studies.

Course presented by:

Prof. John Weinman & Niamh Ward

Why You Should Attend

Behavioural science, and in particular the science of patient health behaviours, is the new buzz in pharma’s patient-centric community. Whilst the challenge of non-adherence has been around for as long as medications exist, successful efforts to address the challenge have been scarce. This is primarily due to a lack of knowledge in two areas: What does an effective intervention look like for a specific patient? How do we scale this across markets and conditions?

The Content & Experts: In order to answer these questions, Understanding Patient Behaviour & Developing Personalised Solutions is presented by two experts who have been at the cutting edge of these challenges for a number of years. You will learn from one of the world’s leading experts on improving patient adherence, Prof. John Weinman, and from Country Manager UK, Niamh Ward, on effective strategies in designing, developing and running support solutions. Moreover, you will have the opportunity to take your current patient/caregiver/HCP support solution(s) to the next level, because the programme includes a workshop to explore opportunities for enhancing your Patient Support Programmes, benefitting from the insights and experience of both Professor John Weinman and Niamh Ward.