When patient centricity meets healthcare system impact.
MARKUS GORES, Vice President, European Thought Leadership, IQVIA
REINHARD BERKELS, Senior Director, Head of Medical Affairs Strategy, IQVIA
The ascent of Medical Affairs Medical affairs has been on a transformative journey. It was originally set up as a supporting function separate from commercial to provide scientific information about pharmaceutical products in response to enquiries from healthcare professionals and to address unsolicited off-label questions in a compliant manner.
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