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Organiser: IQVIA

When patient centricity meets healthcare system impact.

MARKUS GORES, Vice President, European Thought Leadership, IQVIA

REINHARD BERKELS, Senior Director, Head of Medical Affairs Strategy, IQVIA

 

Introduction

The ascent of Medical Affairs Medical affairs has been on a transformative journey. It was originally set up as a supporting function separate from commercial to provide scientific information about pharmaceutical products in response to enquiries from healthcare professionals and to address unsolicited off-label questions in a compliant manner.

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