THE UNCOMFORTABLE TRUTH 2 by AusDoc – You think this is working? We don’t.

Published 12 August 2026

AusDoc’s 2026 BIG Doctor Survey went further than ever — 1,417 Australian doctors, plus 80+ pharma field-based employees, for the full picture from both sides of the fence. This year’s findings don’t just show what doctors think about pharma.

They show where pharma’s own field teams disagree with what doctors are telling us and what that gap means for your HCP engagement strategy.

Presented by Valeur Consulting, AusDoc EDGE Medical Solutions and RxTro.

We’ll unpack the findings most relevant to your customers and discuss what they could mean for your engagement strategy.