The Truth About Pharma Emails: What HCPs Really Think

Published 27 May 2026

Behind every email open, click and delete is a decision. We surveyed HCPs to understand what drives those choices.

More than 100 emails land in the average healthcare professional inbox each day. In this report, EMJ GOLD spoke to the audience on the other side of the send button. The findings reveal key trends, frustrations and opportunities and, for teams serious about getting email right, a clearer picture of what truly works.

Inside the white paper:

• What HCPs actually want from pharma emails
• The biggest reasons medical emails get ignored
• When and where clinicians engage with content
• The psychology behind opens and click-throughs
• The email habits shaping congress communications
• The metrics pharma teams should really care about