The Truth About AI in the Field

Speaker(s): Paul Simms & Christine Duborg

In this live discussion, pharma leaders will share what they are learning as AI-enabled engagement moves from theory into real field use.

We will explore how teams have navigated internal concerns, what HCP acceptance really looks like, how sales and medical teams can build confidence, and whether evidence of impact is beginning to emerge.

This is not another theoretical “future of AI” panel. Nor is it about experimenting with LLMs in isolation. It is a practical conversation about adoption, trust and measurable value in the real world of HCP engagement.

You’ll hear:

• What really happens when AI-enabled engagement moves beyond strategy decks and into the field.
• How teams are tackling the “Big Brother” fear and turning AI into a coaching and confidence tool.
• What early evidence suggests about HCP acceptance, rep adoption and measurable impact.