The Social Media Tightrope

Published 1 September 2026

For medical publication professionals, social media may not always seem like an obvious part of a publication plan. But many health care providers are already using social media to find medical news, learn about studies, and discover publications.

In this episode, Rob sits down with Katie Veleta, Senior Scientific Director  at Fingerpaint Medical, and Amelia Stymacks, their Senior Manager of Digital Strategy.

They discuss why social media matters for publication professionals, how it can be integrated into publication planning, which channels and metrics to consider, and how teams can get started while building the right internal processes and guardrails.