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Organiser: EPG Health

Understanding the effectiveness of medical education remains a key challenge for pharma. Two-thirds find demonstrating behavioural impact and outcomes a major challenge for digital HCP engagement, leading many to persist with ‘vanity’ metrics that fail to signal real value for healthcare professionals and their patients.

It’s time to move towards more meaningful impact measurement. But what’s the best approach?

EPG Health has developed a novel, award-winning methodology: the Impact Outcomes Framework. The framework is applied to educational programmes delivered via our independent HCP platform Medthority (www.medthority.com).

It was pioneered in 2023 on a disease and treatment-focused Learning Zone, which has been recognised with a PMEA award for Excellence in Engagement through Digital Channels (see case study).

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