The Pharma Trust Paradox: From Silence to Participation

Speaker(s): Gabriel Rodriguez, Elizabeth Smith, & Alanna Carruthers (ICUC Social)

Healthcare innovation is moving faster than ever, yet many patients still feel disconnected from the pharma companies developing new treatments. So why does trust remain a challenge?

In this webinar, ICUC, a leading social media management and digital customer care partner, will address what's driving that disconnect and explore practical ways pharma brands can build stronger relationships with patients through community building, social listening, and engagement. We'll also touch on why social is more relevant than ever now that AI is changing how people search and discover information.