The Pharma Pricing Course

THE CONTENT
“Pricing is the moment of truth” in pharma, but building a pricing strategy that supports optimal market access is far from straightforward. In each country and care setting, a different mix of payers determines access hurdles, making pricing decisions highly complex and context-dependent.

This course offers a clear and structured framework for value pricing to get market access in pharma. It provides an overview of the key concepts, frameworks, and evidence-based approaches to get prices right and access delivered.

Whether you are involved directly in pricing or work in a related function, this course will help you build the essential knowledge needed to contribute more effectively to pricing and market access decisions!

THE EXPERTS
Gary Johnson and Sam Johnson are two of Europe’s leading experts in pharmaceutical pricing strategy.