The Pharma Forecasting Course

WITH GARY JOHNSON & SAM JOHNSON, INPHARMATION

THE CONTENT
Many important strategic decisions in pharma – from investment and licensing to launch planning and resource allocation – depend on accurate sales forecasts. Yet, forecasting in such a complex industry is challenging. Factors such as market access, treatment lines, and competitive dynamics make it essential to use evidence-based forecasting techniques.

This course provides a clear and practical introduction to the proven concepts, models, and techniques that underpin reliable pharmaceutical forecasts, while also covering the latest developments, including the role of AI in forecasting. Whether you are responsible for building forecasts or making decisions based on them, you will gain the essential skills and confidence to apply a robust, evidence-based forecasting methodology.

If you want to build a solid foundation in evidence-based forecasting and make confident, data-driven decisions, this course is a must-attend!

WHAT YOU WILL LEARN

• The six proven principles for producing the most accurate forecasts.
• When and how to use epi-based, patient-based, and sales-based forecasts.
• The evidence-based forecasting techniques for pharmaceuticals and how to use them.
• How to correctly integrate market access into your forecasts.
• How to deal with pharma-specific issues like lines of therapy, co-prescription, etc.
• The future impact of new technologies (e.g., AI and Big Data) on pharma forecasting.