The Pharma Commercial Market Access Course

How to Turn Access Into a Growth Engine

The Content

Market access has never been under more pressure, or carried more strategic weight. With EU HTA reform reshaping evidence requirements, pricing policies tightening across European markets, and senior leadership expecting access teams to drive commercial outcomes, the bar has moved.

This course equips market access professionals with the strategy, tools, and confidence to operate as genuine commercial drivers. Over two practice-focused days, you will learn how to assess health systems with precision, segment and prioritise stakeholders with impact, quantify the value of your access work in language that resonates with senior leadership, and build cross-functional alignment that sticks.

You will leave with a structured approach that you can apply immediately, as well as a 90-day action plan to put it into practice from day one back in the office.

The Expert

Manoj Sood is a senior commercial strategy and market access consultant with over 20 years of experience across global, regional, and affiliate organisations in the life sciences industry.