The MSL in an Omnichannel World

Summer Rerun

In this 60-minute Live Masterclass, our expert panel will discuss the move by the Life Science Industry from multi-channel to omnichannel engagement and take your questions on the subject.

An omnichannel ecosystem is designed to ensure all communication is not only connected but also blends together in a complementary way. It puts the customer at the centre and allows them to access and sequence content based on their personal needs, questions and preferences.

Key Learning Objectives:

• How does this change affect Medical Science Liaisons (MSLs)?
• How are Healthcare Professionals (HCPs) choosing to engage with omnichannel systems for their medical enquiries?
• How will non-promotional medical information, delivered by MSLs, interconnect with digital sales materials?
• What will new omnichannel technology, AI and Big Data mean for MSLs?
• What will happen to MSL and HCP relationships?
• How will insights gleaned by an MSL integrate with digital customer data?
• And more broadly, what does the future hold for MSLs in an omnichannel world and how can you best prepare?

Speakers:

Tom Hallett, Managing Director - Excel Communications (HRD) Ltd

Steve Patmore, Medical Affairs Specialist - Currently working in project management

Dr Andy Riley, MSL (Oncology) - Eisai EMEA

Chris Wade, Member of the PM society Patient Engagement Interest Group (PEIG) | Associate VP, Strategic Solutions, Exeevo Inc

Moderator: Ian Chamberlain