The Medical Plan and Tactical Implementation

THE CONTENT
The Medical Plan is the cornerstone of Medical Affairs, providing the roadmap that guides activities and demonstrates how the function contributes to brand and company success. A well-designed plan not only strengthens the team’s impact in engaging with key stakeholders but also enables proactive decision-making and positions Medical Affairs as a vital business partner.

This course equips you with the tools and skills to build a Medical Plan in a logical, structured way. And, it addresses how to make the right choices during tactical implementation — from selecting the most effective tactics to planning and executing them throughout the year to ensure the plan delivers real impact.

If you want to strengthen both your ability to design a Medical Plan and your confidence in bringing it to life through effective execution, this course is an essential investment!

THE EXPERT
Maaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.