The Medical Affairs Excellence Course

With Chris Toller

Medical Affairs has become a strategically essential function for the success of pharmaceutical products.

Professionals across all levels in Medical Affairs are increasingly expected to contribute to strategic decision-making and to collaborate effectively in cross-functional teams.

This course provides a practical and comprehensive foundation for building business acumen and understanding the key functions that shape product strategy and planning such as Market Access, Marketing, HEOR, and RWE.

Built around the six Domains of Medical Affairs Excellence, this course offers concrete concepts, tools, and techniques to strengthen your strategic thinking, improve collaboration, and increase your organisational impact. Whether you are early in your Medical Affairs career or preparing for a more senior role, you will leave with insights you can apply immediately in your daily work.

To strengthen your strategic mindset and enhance your influence across the organisation as a medical affairs professionial, this course is a must-attend!

What you will learn:

1. Strategic thinking in the Medical Affairs function.

2. How to create, measure and demonstrate value in the Medical Affairs function.

3. How to use medical insights for a successful brand development strategy.

4. How to communicate effectively with HCPs.

5. What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.

6. Leadership skills for Medical Affairs.