The commercial-compliance relationship: Achieving a common purpose

Published 25 August 2026

In this episode, Dr Nick Broughton is joined by Paul Simms and Brenda Rafferty to explore the relationship between commercial and compliance teams within the pharmaceutical industry.

While these functions can sometimes appear to have competing priorities, they are ultimately working towards a common purpose: creating accurate, meaningful and effective communications that benefit healthcare professionals and patients. It’s therefore crucial that organisations work to build strong working relationships between these teams.

Drawing on Brenda’s extensive experience as a final medical signatory and Paul’s commercial, creative and agency perspective, the conversation explores where tensions can arise, what happens when collaboration works really well, and offers some practical advice on how to improve team working within your own organisation.