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The field of Medical Omnichannel is rapidly developing, which is exciting to experience but, as Paul has observed, comes with a number of challenges and common pitfalls.

Here is the first article of a series that Paul Dixey has written for LUCENT where I share my advice and experience in delivering successful Medical Omnichannel strategies and services.

As Lao Tzu says...“The journey of a thousand miles begins with one step.”

 

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