Strategy & Planning for Global Commercial Launch Success in Pharma

With Stephanie Hall

THE CONTENT
When launching a new pharma brand, you only get one chance to get it right. Unfortunately, many launches fall short of expectations. To maximise success, companies must begin planning early, often as soon as proof-of-concept, and ensure seamless cross-functional collaboration through a structured and proven approach.

This course provides a clear framework for designing and executing global commercial launch strategies. You will learn the key concepts, evidence-based tools, and best practices needed to make informed decisions, align teams, and manage the critical steps from early planning through launch execution.

If you want to strengthen your ability to drive a successful global launch and avoid the costly pitfalls that derail so many products, this course is an essential investment!

WHAT YOU WILL LEARN:

1. The early commercial activities required to maximise product differentiation versus the competition at launch.

2. The market and stakeholder analyses that are crucial for identifying all growth opportunities.

3. How to define the components of an impactful brand strategy: segmentation, positioning, strategic imperatives, and financials.

4. How to prepare for a global launch in terms of scenario planning, customer engagement, and critical deliverables.

5. How to allocate resources, define KPIs, and engage country affiliates.