Strategies to Identify and Engage Payer-Advising KOLs

This webinar will explore the evolving role of KOLs and HCPs who provide advice to payers and may impact decision-making and access strategies. The panel will discuss how Medical Affairs teams can identify and prioritize these key stakeholders, implement effective engagement strategies with payer-advising KOLs, and foster stronger collaboration with Market Access to support patient access. During the webinar the panel will address the following:

• Types of KOLs and HCPs who may influence payer decision-making and access strategies
• Methods for identifying and prioritizing KOLs and HCPs
• Effective strategies for engaging payer-advising KOLs
• Approaches that enhance collaboration between Medical Affairs and Market Access teams

Distinguished panelists include:

Samuel Dyer, MD, PhD
CEO
MSL Society

Melissa Geyer, PhD, MBA
Director, Medical Strategy and Solution - Neurology
Medical Value and Outcomes
Sanofi

Susan Abedi, MS
Chief Strategy Officer
81qd - Medical Knowledge Group