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Organiser: CELforPharma

Many pharma marketers fail to make optimal use of digital channels.

They jumble tactics and strategy, lack awareness of how channels interact, and they do not have a good measurement framework in place to convincingly demonstrate and optimise ROI.

An omnichannel brand marketing strategy should come first, before the development of any content and services, and before making decisions about which on- and offline channels to use.

Next, success depends on the smart use of the appropriate mix of tactics.

This 2-day course will equip you with an effective toolbox to address these challenges and get on top of the omnichannel game.

You will not only be able to ask your specific questions to true omnichannel engagement experts, but also have the unique opportunity to share experiences and have in-depth discussions with your international marketing peers.

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