About This Standards & Guidance
This guide and complementary template has been developed with senior Medical Affairs professionals to provide a foundation for consideration during your annual planning cycle. Guidance and recommendations for strategic Medical Affairs planning for a product include Situational Analysis, medical Strategy Development, and tactical as well as operational planning.
In this Standards & Guidance you will learn:
This resource has been developed with senior Medical Affairs professionals to provide ​guidance and recommendations for Strategic Medical Planning:​
- Strategic Medical Planning is a pivotal part of product success, occurring annually.
- This Standards & Guidance resource focuses on annual strategic planning* and aims to equip Medical Affairs professionals with the knowledge and tools to create and execute effective annual Strategic Medical Plans.
- Benefits include identifying unmet needs, positioning products competitively, gaining stakeholder insights, aligning functions, prioritizing tactics, and evaluating success.
- The four core sections of this Standards & Guidance document are Situational Analysis, Strategy Development, Tactical Planning and Operationalizing the Strategic Medical Plan.
- There is a template section of worksheets/tools which can be used flexibly as needed.
