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Organiser: CELforPharma

WITH Maaike Addicks, MD

THE CONTENT
Engaging with Key Opinion Leaders (KOLs) is one of the most critical responsibilities of Medical Affairs. Yet without a structured approach, it is easy to rely on a static group of familiar KOLs, missing opportunities to build the right relationships at the right time in a product’s lifecycle.

This course provides a practical framework for designing and executing a KOL engagement strategy that is fully aligned with the objectives of the Medical and Brand Plans. You will learn how to identify, prioritise, and engage with KOLs in a way that evolves with your product’s needs, ensuring your activities deliver maximum impact.

If you want to strengthen your KOL partnerships and ensure they support the strategic goals of your organisation, this course is an essential investment!

WHAT YOU WILL LEARN

  • The different types of KOLs and how they can add value at each product lifecycle stage.
  • A process to proactively and strategically plan your KOL network and the activities for maximum impact.
  • Criteria and mapping tools to precisely profile, identify, and prioritise those KOLs that your products need most at each stage of their lifecycle.
  • How to assess the needs of your KOLs and use these insights to engage them effectively.
  • The importance of communicating the value of your KOL plan internally and building win-win collaborations.
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