Sean Sheffler-Collins on Winning the Fight for HCP Attention

Podcasts, Videos

Published: 24 July 2026

Sean Sheffler-Collins, Director of Global Scientific Communications and Content at Astellas Pharma, joins Kristen Sweeney to talk about a challenge every communicator now faces: earning attention in a world of seemingly endless content.

Drawing on more than 14 years in medical communications, Sean shares how he reaches busy physicians who have barely a minute to spare and why less is almost always more.

Podcasts Videos

The Pharmaverse Podcast

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Published 22 September 2026 Will artificial intelligence replace Medical Science Liaisons—or help them...

Thursday, 15 Oct 2026

Podcasts Videos

Viseven

Experience as a Medicine: Rethinking Patient Experience in Pharma

Published 23 September 2026 What happens between a pharmaceutical product and the patient...

Thursday, 15 Oct 2026

Podcasts Videos

Brandcast Health

Medical Affairs vs Commercial: What If We Started Again?

Published 25 September 2026 Everyone talks about the tension between Medical and Commercial...

Thursday, 15 Oct 2026

Podcasts Videos

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

Reading this content is completely free

Enjoy Unlimited Access and Unlock
Additional Features with a Free Account

Join Now

Sean Sheffler-Collins on Winning the Fight for HCP Attention

Dates

Topics

Formats

Organiser

Podcasts, Videos

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

Medical Affairs vs Commercial: What If We Started Again?

Enjoy Unlimited Access and Unlock
Additional Features with a Free Account

You are attempting to log out of MyMA

Sean Sheffler-Collins on Winning the Fight for HCP Attention

Dates

Topics

Formats

Organiser

Podcasts, Videos

Related

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

Medical Affairs vs Commercial: What If We Started Again?

Accept Cookies?

Enjoy Unlimited Access and Unlock Additional Features with a Free Account

You are attempting to log out of MyMA

Enjoy Unlimited Access and Unlock
Additional Features with a Free Account