Published 6 September 2026
Author(s): Riaz Abbas, Jeongin Son, Marloes Oosterhof, Yosuke Amagai,...
Friday, 9 Oct 2026
Published 10 August 2026
The Future of Storytelling in Pharma
Medical writing is dead. ☠️ Or is it?
What started as an attention-grabbing job posting for medical and creative copywriters quickly turned into a wider discussion within the pharma LinkedIn community: Is the traditional medical writer role obsolete, or is something far more exciting emerging in its place?
We took the pulse of that LinkedIn conversation and distilled the insights into this resource page, helping to answer some of the big questions our peers raised about the future of medical writing, storytelling, and content creation.
Some of you agreed with our vision, some of you didn’t, but the discussion opened our eyes to what the medical content creation could really mean. While upsetting for some, these honest conversations matter – challenge the status quo, break down the barriers that hold us back and create a space to work more collaboratively across pharma.
Here, we break it all down in a simple Q&A.
Friday, 9 Oct 2026
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