Rethinking Pharma's Go-to-Market Formula

Podcasts

In this episode of the Pharm Exec podcast, Mike Petroutsas, president and head of U.S. commercial at Astellas, shares the secrets to building a more agile commercial operating model — and mindset — equipped for today’s evolving engagement landscape.

Drawing on examples from GI oncology, retina care, and women’s health, Petroutsas joins Mike Christel, group managing editor, MJH Life Sciences, to discuss how Astellas is tapping real-world insights, social listening and internal collaboration to refine commercialization efforts and boost patient and physician engagement.

Podcasts

LifeSciences Australia (formerly ARCS Australia)

Between Leadership and Dependence: Australia’s HTA System Under Pressure

Published 8 September 2026 Australia occupies an unusual position in global pharmaceuticals. It...

Friday, 25 Sep 2026

Podcasts

Podcasts Videos

Ethos

The commercial-compliance relationship: Achieving a common purpose

Published 25 August 2026 In this episode, Dr Nick Broughton is joined by...

Friday, 25 Sep 2026

Podcasts Videos

Viseven

Commercial and Medical Alignment in Pharma | Pharma Talks with Nataliya Andreychuk | Part 1

Published 13 August 2026 Elaine Gamble, customer engagement leader, omnichannel strategist, and former...

Tuesday, 8 Sep 2026

Podcasts Videos

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Rethinking Pharma’s Go-to-Market Formula

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Podcasts

Between Leadership and Dependence: Australia’s HTA System Under Pressure

The commercial-compliance relationship: Achieving a common purpose

Commercial and Medical Alignment in Pharma | Pharma Talks with Nataliya Andreychuk | Part 1

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Additional Features with a Free Account

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Rethinking Pharma’s Go-to-Market Formula

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Related

Between Leadership and Dependence: Australia’s HTA System Under Pressure

The commercial-compliance relationship: Achieving a common purpose

Commercial and Medical Alignment in Pharma | Pharma Talks with Nataliya Andreychuk | Part 1

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