From Overload to Insight: Rethinking Literature Monitoring in Medical Affairs

Learnings from a MAPS 2026 Roundtable Discussion Hosted by CCC

At the MAPS 2026 meeting, CCC hosted a roundtable discussion focused on literature monitoring in medical affairs. Thirteen participants from thirteen companies joined the conversation, bringing a wide variety of perspectives shaped by company size, geographic footprint, therapeutic focus and organizational structure. The discussion also reflected global diversity, with participants from the United States, Brazil, and Japan.

Despite differences in organizational maturity, resources and therapeutic focus, the conversation quickly coalesced around a shared perspective that literature monitoring is mission-critical, but remains difficult to execute efficiently. Even with advances in search platforms, automation tools and artificial intelligence, many organizations continue to rely on highly manual workflows. These workflows are time-consuming, difficult to scale, and prone to inconsistency, creating both operational burden and strategic risk.

This paper summarizes the key themes that emerged during the discussion, including the most pressing workflow challenges, evolving perspectives on AI, and copyright considerations.