Field Medical & AI: Reshaping MSL-HCP Engagement – Webinar Recap

Author(s): Danielle Leis

If you’re a Medical Science Liaison (MSL), you already know the daily grind. Between spending hours digging through publications for pre-meeting planning, fighting for access to Key Opinion Leaders (KOLs), and facing massive spreadsheets of field insights, it often feels like administrative work is standing in the way of building meaningful clinical relationships.

At Sorcero, we hear you. We understand that the MSL role has always been one of the most relationship-driven positions in Pharma. That’s why we teamed up with MAPS to host an honest conversation about how AI is fundamentally shifting HCP engagement, featuring an elite panel of industry experts:

• Byron Burnette, Ph.D. – Executive Director, Oncology Field Medical at Gilead Sciences
• Patrina Pellett, Ph.D. & Sarah Snyder, PharmD – Co-CEOs of MSL Mastery
• Zeinab Sulaiman – Head of Medical Transformation & Applied AI at Sorcero