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Organiser: PM Society

Putting empathy front and centre is crucial for improving both recruitment and retention in clinical trials. This was the key message from Vicky DiBiaso, Global Head, Patient Informed Development & Health Value Translation at Sanofi. By delving into patient experiences across the entire lifecycle of a trial, Vicky and her colleagues are better able to empathise with the patient journey and make meaningful changes to the study design, benefitting both patients and those running the trials. In a recent webinar, “Putting the patient at the heart of clinical trials”, run by A Life in a Day, Vicky shared her insight on exactly how to put this patient-centred thinking into practice.

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