Putting patient-centred thinking at the heart of clinical trials

Putting empathy front and centre is crucial for improving both recruitment and retention in clinical trials. This was the key message from Vicky DiBiaso, Global Head, Patient Informed Development & Health Value Translation at Sanofi. By delving into patient experiences across the entire lifecycle of a trial, Vicky and her colleagues are better able to empathise with the patient journey and make meaningful changes to the study design, benefitting both patients and those running the trials. In a recent webinar, “Putting the patient at the heart of clinical trials”, run by A Life in a Day, Vicky shared her insight on exactly how to put this patient-centred thinking into practice.