Pharma trends shaping 2026 are reshaping how companies engage healthcare professionals, develop commercial strategies, and integrate AI in healthcare.
From pharma digital transformation and medical affairs trends to pharma commercial excellence and new pharmaceutical marketing trends, organizations are moving beyond experimentation and redesigning how they operate.
These trends are based on keynote sessions, executive panels, and discussions held during NEXT 26 in Dubrovnik.
This is where more than 400 pharmaceutical leaders from over 30 countries, alongside 100+ speakers and 30+ sponsors and partners, explored the future of AI, HCP engagement, medical affairs, and commercial transformation.
Monday, 12 Oct 2026
Friday, 9 Oct 2026
Friday, 9 Oct 2026
