Pharma Digital Transformation, Experimentation, Shifting Investments & Staying On Top Of Trends

Today, I am joined by Louise Bauldry, a digital disruptor in the Pharma industry.

00:00 Trailer

00:41 Introduction

01:33 Driving digital transformation across a greater enterprise by leading the above country 'Digital Fuel' accelerator team at GSK. Pushing boundaries, running MVP experiments and scaling in an area that is rapidly changing

02:25 Overcoming the challenge of convincing senior leaders to invest in digital

03:16 Generative AI and other evolving technologies to impact patient lives

04:31 Staying at the forefront of change when you are extremely busy in the day job by selecting the right sources of insight to get the most value in the least time

07:37 The importance of marketing fundamentals in career development and how to make sure you continue building skills that allow you to stay ahead of your peers