Digital health promises to be the pinnacle of healthcare’s revolution, empowering pharma to improve patient outcomes and achieve commercial ambition. But we're still tangled in stakeholder uncertainty, hazy go-to-market models, insufficient data capabilities, and a fragmented value chain that prevents our digital health renaissance.
Without clear steps to success in the near future, digital health may slip into pharma’s pile of abandoned pilots.
To seize digital health’s opportunities, pharma must redesign commercial models, co-create access frameworks, and unite stakeholders behind a digital vision – powered by an engine house of evidence.
Reuters Events: Pharma Digital Health Europe 2023 will bring together over 200 digital health change-makers from across the ecosystem to enhance medicine, embed digital solutions, and align with advancing patient care pathways.