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Organiser: CELforPharma

Learn how to optimally leverage all omnichannel opportunities in each phase of the launch timeline – Discover where and how Medical and Commercial teams can synergise to maximise business and customer impact – Ensure the optimal translation of your omnichannel launch strategy from HQ to local – Prioritise omnichannel KPIs to track the impact of your omnichannel launch.

Course presented by:

Ben Harbour & Mark Watson

Why You Should Attend

The Content: More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches. By attending this course, you will understand key shifts in your customers’ channel and content affinities. Learn how you can leverage this knowledge to develop pragmatic omnichannel customer journeys across medical and commercial, and how to optimise the transition from HQ to local plans. You will also learn how to set up a robust set of omnichannel KPIs allowing you to maximise success and take corrective measures.

The Experts: Ben Harbour and Mark Watson have consulted many cross-functional pharma launch teams on achieving omnichannel launch excellence at both HQ and affiliate level. In addition to their expertise, they are highly reputed for being high-impact trainers.


Available Dates

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