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Organiser: MAPS

How do you define and measure your Medical Affairs strategic imperatives? Do you already use Share of Scientific Voice? Have you experimented with Share of Digital Voice?

This article in the MAPS Elevate series walks through the steps of successful implementation, from strategic imperative, to impact measure, to communication: https://lnkd.in/gDHkBbCp

We would love to hear your thoughts!

Authors:
David Kelaher, Senior Director, Medical Affairs IQVIA
Simon Kyaga, Senior Director, Global Medical Affairs, Biogen
Heidi Anthoni, Senior Director, Oncology Medical Affairs, Daiichi Sankyo
Joseph Laudano, Medical Director, Medical Affairs, IQVIA

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