NEXT Dubrovnik 26′ Impact Report

This Impact Report, sponsored by Aithena, brings together the key insights, discussions, and takeaways from NEXT Dubrovnik 26'.

Drawing on perspectives shared by more than 400 pharma leaders, innovators, and decision-makers from across the industry, the report explores the themes that shaped this year's conversations, including AI in Pharma, HCP Engagement, Medical Affairs, Customer Experience, Patient Engagement, and the future of Pharmaceutical Transformation.

The findings highlight the growing role of AI, the importance of trust and cross-functional collaboration, and the industry's shift toward more personalized, outcome-driven engagement models.

Designed as a concise summary of the event's most relevant discussions, this report captures the ideas, challenges, and opportunities that are shaping the future of healthcare and life sciences.

Explore the complete findings, session highlights, industry insights, speaker perspectives, and strategic themes that emerged from two days of discussion and collaboration in Dubrovnik.