MSL Insights Done Right: What Excellence Looks Like

By Patrina Pellett, PhD

This is the most beautiful MSL insights story I have ever heard.

When she stepped into her Senior Director role 3 years ago, her organization had never even done an insights report. No process. No system. No expectation that Medical Affairs could influence strategy through what the field was hearing.

So she started small. Within 3 months, her team was creating and sharing monthly insights reports manually with a survey tool. It wasn’t fancy, but it worked. And as cross-functional colleagues began to see the value, something shifted.

Fast forward to today, cross-functional partners don’t just read insights; they crave them. Insights aren’t something her team pushes out anymore. They are actively seeked out. Other teams proactively reach out to Medical Affairs: “Can you ask this question?”

This is what MSL insights done right looks like.