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Organiser: MAPS

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches.

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass program, participants should be better able to:

  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion
Available Dates

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