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Organiser: MAPS

Explore independent and company-led external education through interactive expert-led sessions and peer-to-peer exchange, elevating your skills in the delivery of world-class education from strategy to measurement of outcomes.

External education from Medical Affairs, whether independent or company-led, is critical to ensure that patients receive optimal care in a world of rapidly advancing science and medicine. External education helps healthcare professionals remain current in their knowledge and supports the development and maintenance of clinical skills and competencies in order to deliver the highest-quality patient care.


After participating in the External Education MasterClass program, participants should be better able to:

  • Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs
  • Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio
  • Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement
  • Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities
  • Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels
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