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Organiser: MAPS

In partnership with: Lumanity

Many biotech and pharmaceutical companies find themselves in a “good news–bad news” situation: Positive late-phase clinical data and a potentially registrational product, but little or no prior investment in establishing a Medical Affairs function.

This webinar will explore how to build a Medical Affairs organization from scratch and accelerate its development into a high-performing, launch-ready team. Participants will learn how Medical Affairs can support the 4As of Approval, Access, Advocacy, and Adoption while focusing on the 3Ps: Preparing the Product, Preparing the Market, and Preparing the Company.

Speaker(s): Michael Zaiac & Reza Safaei

Moderator: Richard Nieman

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