Medical Affairs’ Billion Dollar Problem: Part 2

Published 15 September 2026

Author(s):  Sam Dixey

Part 2 - So what?

It's very easy to outline a problem and a cause and move on. Change doesn't happen that way, however. Therefore as outlined before I want to look a little deeper at the problem and importantly the solutions: How are insights formed? How does AI help (if at all)? And how does an organisation change for the good?

Deep, clear, and gets to the inner nature of things.

Why is the definition important? This is what anchors everything that will be discussed.

• How do we uncover insights? Well it's about finding something that is deep, clear, and gets to the inner nature of things.
• How does AI help? What is its role in supporting something that is deep, clear, and gets to the inner nature of things? And;
• How can an organisation change to recognise this? Well it needs to be set up to - yep you guessed it - enable deep, clear, insights that get to the inner nature of things.