Over the past decade, Medical Affairs has evolved from a support function towards enterprise leadership. Today, that transformation is rapidly accelerating, driven by increasing market complexity and the disruptive impact of artificial intelligence (AI). This is rapidly changing how healthcare professionals (HCPs) access information, evaluate evidence, and make clinical decisions. Understanding these evolving expectations is critical for Medical Affairs leaders seeking to maintain relevance, deliver value, and strengthen scientific engagement.
In this webinar, we will share new data on HCP adoption of AI and explore how emerging behaviors and expectations are reshaping the Medical Affairs engagement model. Attendees will gain a deeper understanding of the future of scientific exchange, the opportunities and challenges created by AI-enabled customers, and how Medical Affairs can respond.
Speaker(s): Phil Ford, Holly Daly, Jenny Price, & Ben Gallarda
Tuesday, 13 Oct 2026
Tuesday, 13 Oct 2026
